DEEP BEVERAGE INDUSTRY EXPERIENCE
After spending the last 15 years building premium spirit brands, the last 8 years on the national and export stage, Jay Liddell can say from experience - if emerging brands don’t think and do things more creatively and nimbly - they don't reach their full potential or gain the recognition that the liquid and passion in the package deserves.
THE #1 PROBLEM
He was the VP of Sales and Marketing at Clyde May's Whiskey and later Conecuh Brands for 6 years - and noticed the #1 problem for all emerging spirit brands- meaningful distribution and consumer awareness on a national scale.
REAL MARKET RESULTS
As the Commercial Director at Spirits Investment Partners based in Chicago executing Heaven's Door and Stolen Spirits route-to-market and trade performance - his team over-delivered in the direct-to-consumer e-commerce landscape in 2019.
BRINGING RESULTS TO YOU
In founding Emerging Beverage Solutions, Jay can now deliver sales strategy in traditional distribution and the fast-evolving e-commerce channel.
What People are Saying
Services
Strategic Planning
Distributor Relations & Route to Market Strategy
Strategic Planning
We will build a plan that understands your customer and how to bridge the gap between their need and your solution
Sales Strategy
Distributor Relations & Route to Market Strategy
Strategic Planning
From pricing to presentations, we help you position your brand to achieve both trade and consumer results
Distributor Relations & Route to Market Strategy
Distributor Relations & Route to Market Strategy
Distributor Relations & Route to Market Strategy
In a complex and sometimes daunting US marketplace, we break it down and leverage our network to accelerate your business ambitions
US commercial management
E-Commerce strategy and implementation
Distributor Relations & Route to Market Strategy
We will partner with you to navigate the state-by-state expansion of your brand by employing the tactical systems and resources to measure your best results
E-Commerce strategy and implementation
E-Commerce strategy and implementation
E-Commerce strategy and implementation
Beyond traditional distribution, we will build and execute your custom plan to increase visibility, activation, and sales in the complex omnichannel of e-commerce
